This Privacy Policy explains how Choice Home Improvement Finder (hereinafter referred to as "Company," "us," "our," or "we") collects, uses and transfers consumer information collected on choicehomeimprovementfinder.com (the "Site").
Please note that we review our privacy practices from time to time, and that our practices are subject to change. We ask that you bookmark and periodically review this page to ensure continuing familiarity with the most current version of our Privacy Policy. All revisions shall be automatically effective after they are posted on the Site. Please check the Effective Date above to note when the Privacy Policy was last updated.
By visiting the Site, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use or access the Site.
This Privacy Policy will tell you, among other things:
Notice of collection of personal information
How we use the information we collect
How we disclose the information we collect
California notice regarding categories, sources and business and commercial uses of information
Rights of California users with regard to their information
Why you receive marketing communications
How you can stop receiving marketing communications
Push notifications
How you can seek corrections to your information
How we secure the information we collect
Third party websites
Information about children
How to submit a question or complaint
Click on any of the above links to go directly to the corresponding section of this Privacy Policy.
This Policy provides notice to users, including those who are California residents and fall within the definition of “consumers” as provided for in the California Consumer Privacy Act of 2018 (“CCPA”), that we collect Information. As required by the CCPA, the following sections of the Policy also details the categories and sources of Information collected and the business and commercial purposes for the collected Information. We also include a description of rights afforded to California consumers at “RIGHTS OF CALIFORNIA USERS WITH REGARD TO THEIR INFORMATION” including rights to know the Information we have collected and sold and the right to opt-out from the sale of Information and the right to deletion.
We collect and combine personally identifiable information ("PII") and non-personally identifiable information ("Non-PII") through various sources, including those discussed below. For your reference, PII is data collected with an intention to specifically identify, contact, or locate a person, including but not limited to name, address, telephone number, or email address. On the other hand, Non-PII is data that is not used to specifically identify, contact or locate an individual, including but not limited to gender, age, or IP address.
Your email will only be shared with our preferred mailing partner for the purpose of sending third party promotional email communication.
Information we collect on the Site includes, but may not be limited to the following:
Types of information collected:
The Site may contain various survey questions. When you answer a survey question, we may transfer some or all of the information you submitted during the registration process to advertisers that we believe (based on your answer) may be of interest to you without providing you with another opportunity to review the information.
We also collect information about you when you complete an offer form on the Site. Please note that we may pre-fill offer forms with the information you submitted during the registration process for your convenience.
We may automatically receive and store certain types of information about you through the data sources listed above. You may be familiar with the term "cookies," which are unique alphanumeric identifiers that store information on your computer. A cookie is placed on your computer when your web browser accesses the Site. We use cookies for tracking transactions and the user characteristics explained in detail throughout this Privacy Policy. If you choose, there are utilities available for purchase from independent software providers to install on your computer, as well as tools/preferences you can choose through most web browsers to make website visits anonymous.
We also collect information through our web server applications. This information includes your Internet Protocol or "IP" address, date/time stamp, browser type, and referring URL. Additionally, we may use pixel tracking technology to track the completion of transactions with us or our advertisers, the source information for those transactions, and your IP address, date/time stamp, browser type, and referring URL.
We may use the information we collect, including PII, for the following purposes:
We may disclose the information we collect, including PII, as described below:
Please note that some of these recipients may be outside of the United States.
The following chart contains the categories of information, as enumerated in CCPA Sec. 1798.140(o), of Information we collect, use, disclose and sell, the sources of the Information and our business and commercial uses of such Information:
Category | Category Name/Description | 1. Sources | 2. Business Use | 3. Commercial Use |
A | Identifiers - name, postal, email and IP address, telephone number | User provided on registration, customer service inquiries and claim forms; related and 3rd party sources to verify and/or augment user supplied information | Operational purposes including determining survey questions, optional offers and deals to be displayed; customer service; fraud & security incidence detection; pre-population of user forms; website improvement | Sold to third parties for marketing purposes; shared with third parties to determine deals to be offered and to pre-populate order forms |
B | Personal information categories listed in the California Customer Records statute – Identifiers and education, employment medical and health information | As above, plus user responses to survey questions | Same as 2. A | Same as 3. A and to target sales of Information to third parties |
C | Protected classification characteristics under California or federal law - Age, marital status, medical condition, physical or mental disability, sex and related medical conditions | Same as 1. B | Same as 2. A | Same as 3. B |
D | Commercial information - products or services purchased, obtained, or considered, or other purchasing data | User provided customer service inquires and claim forms, from 3rd party advertisers and system collected website activity logs | Same as 2. A and to determine entitlement to rewards and amounts owed by advertisers and data purchasers | Determine amounts owed by advertisers and data buyers and performance of data campaigns |
E | Internet or similar network activity -browsing and search history, information on a consumer's interaction with a website, application, or advertisement |
System collected activity logs and cookies |
Same as 2. A and to determine (i) whether user is a repeat visitor; (ii) performance of and amounts owed to paid media suppliers; and (iii) support proof of user consent for email marketing and TCPA purposes |
Same as 3. D |
F | Inferences drawn from other personal information - profile reflecting a person's preferences, characteristics, psychological trends and attitudes | Same as 1. B and system algorithms | Same as 2. A | None |
California users have several rights regarding the collection, use, disclosure and sale of their information under the CCPA. One of these rights, notice of collection of Information, is described above; the balance of these rights are described below and include the following rights:
When you registered on the Site, you agreed to receive emails, texts and phone calls from the Site, its advertisers and marketing partners.
To unsubscribe from further emails from the Site, click here.
If you do not wish to receive additional commercial emails from the applicable advertiser, utilize the unsubscribe mechanism in the email and follow the instructions to unsubscribe your email address. Please note that it may take up to ten (10) business days to process your request and that the unsubscribe request is limited to the applicable advertiser.
If you no longer wish to receive text messages, follow the instructions in the applicable text.
If you no longer wish to receive telephone calls, convey that information to the applicable seller.
You may allow us to send you push notifications. We use push notifications to send you notifications related to our advertisers. Your browser or device settings should provide you with instructions on how to turn off push notifications.
You may request modification of any personal data we have collected about you by contacting us at: choicehomeimprovementfinder@choicehomeimprovementfinder.com
While we strive to protect your data from unauthorized use or disclosure, we do not warrant or guarantee the security of your data.
By using this website, you grant express prior consent for your data to be shared with third party technology providers, including those using session replay technology. We are not responsible for the privacy practices or the content of third party websites, including those promoted by the emails sent to you or the offers served to you. You should check the privacy and security policy statements of third party websites to understand their policies and practices. This Privacy Policy is limited to information collected on the Site.
The Site is not intended to be used by children under the age of 18. We do not knowingly collect personal information from, or target the Site or our services to, children under the age of 18.
Questions or complaints about this Privacy Policy or how we collect, use or disclose information in connection with the Site should be directed to choicehomeimprovementfinder@choicehomeimprovementfinder.com.
We will review your question or complaint and respond if and how we deem appropriate.